Running a business without knowing your numbers is like driving with your eyes closed. You might survive for a while—but eventually, you’re going to crash.
As a bookkeeper and Profit First coach, I work with business owners every day who are overwhelmed, burnt out, and unsure if they’re even making money. And it almost always comes back to the same root issue: they don’t know their numbers.
And I get it. It’s not just about spreadsheets and maths. For many, looking at the numbers feels confronting. It brings up fear, shame, or confusion. But here’s what I want you to know—financial clarity isn’t just about money. It’s about confidence.
When you know your numbers, you stop second-guessing yourself. You make strategic hires. You price with purpose. You stop chasing every shiny object because you know what actually moves the needle.
I’ve seen clients go from panic mode to profitable in just a few months—without working more. One freelancer I worked with was making $8,000 a month but taking home just $2,000. Once she understood her financials, she restructured her offers, cut unnecessary expenses, and doubled her profit—without adding a single new client.
Here’s what I recommend if you’re ready to shift from chaos to clarity:
- Start small. Pick one number to track this week—your revenue, your expenses, or how much you’re paying yourself.
- Conduct a 30-minute audit. Compare last month’s P&L to this month’s. Is your profit going up, down, or flat? And why?
- Set a financial rule. For example, only take on projects with a 60% margin. This creates clear boundaries and reduces decision fatigue.
Financial leadership isn’t about being perfect with numbers. It’s about being intentional. Because when you lead with clarity, you lead with power.
Want to get started? Check out my Profit First services
