Profit First
Unlock consistent profitability with the Profit-First Method
Developed by Mike Michalowicz, Profit First flips the traditional accounting formula:
Not Sales – Expenses = Profit
But Sales – Profit = Expenses
It’s a mindset shift and a method that prioritises your profit from the start so you’re never left scrambling.
At Blu Bookkeepers, we’re certified Profit First Professionals. We can help you implement the method, stay accountable, and build a more profitable, stress-free business.
Why business owners love Profit-First
Imagine always having money set aside for tax, super, expenses and actual profit. No last-minute scrambles. No late-night stress.
Profit First is a simple cash flow system that helps you build healthy financial habits and take control of your money.
It’s not just for big business. It’s especially powerful for small and growing businesses navigating the everyday juggle.
With Profit First, you get a clear financial roadmap, better cash flow visibility, and more confident decision-making around growth, hiring, and sustainability.
And the best part? Once we’ve set it up, it runs like clockwork.
What to expect when you implement Profit-First
Profit First flips the script and helps you build a business that’s profitable by design from day one.
Here’s what that looks like in practice:
Proactive management for confidence and clarity
Everything happens automatically, systems, processes, and the discipline to follow the Profit-First framework.
Expert guidance at your fingertips
Benefit from the expertise of a certified Profit-First professional dedicated to your success.
Improved cash flow management
The Profit-First method helps manage cash flow more effectively by allocating income into different accounts for specific purposes.
Reduces financial stress
Knowing that profit, taxes, and operational expenses are covered makes it easier to sleep at night.
Fosters sustainable growth
By ensuring profitability and managing expenses, businesses can grow sustainably without over-leveraging or taking unnecessary risks.
Prepares for unexpected costs
Allocating funds to specific accounts such as profit, operating expenses, and taxes ensures that you are prepared for unexpected costs without jeopardising the business.
Is Profit First right for you?
Ready to take control of your profitability and build a financially sustainable business?
Here’s how it works
Phase 1: Comprehensive Profit-First Assessment
Dive deeper into your finances with a comprehensive evaluation. Our detailed Profit-First Assessment gives you a clear roadmap to sustained profitability, tailored to your unique business needs.
What’s included:
- In-Depth Analysis: Thoroughly assess your financial health across all areas of your business.
- Custom Roadmap: Receive a tailor-made action plan for implementing Profit-First and get our help to make it happen.
- Expert Recommendations: Get our expert insights and recommendations to transform your finances.
Starts from $1000+GST
Phase 2: Ongoing Support
As you establish Profit-First habits, it’s smart to get the support you need to make sure it’s working for you. We have two flexible ongoing support options:
Standard – from $350+GST
- Monthly reviews for continuous improvement: Track your progress and adjustments with monthly check-ins.
- Responsive email support: Get timely answers to your questions and concerns.
- Comprehensive resources: Revisit anytime and benefit from our handy guides and templates.
Premium – from $700+GST
- Bi-weekly check-ins for Optimal Performance: Frequent reviews and guidance to ensure you’re always on track.
- Direct Phone Access to Experts: Immediate assistance from our dedicated Profit-First professionals.
- Expense Analysis or Debt Reduction Plan: Helping you get ahead sooner and build up your
‘”When I first started my business, I thought I was doing great. But every quarter, I found myself scrambling to find a big chunk of money to pay tax, working longer hours just to make up the difference. It felt like no matter how hard I worked, getting ahead was impossible. I kept asking myself, ‘Surely there’s a better way?’ That’s when I discovered Profit-First.
Profit-First brought clarity and purpose to every dollar that came into my business. After I put the systems in place, I never had to scramble for money again. The funds were always right where they needed to be. And as a result, I’m much happier.”
10 Signs It’s Time to Implement Profit-First
You’re not sure how much profit you’ll make each month
You regularly worry about covering bills, wages, or BAS
Your business is growing, but your bank balance isn’t
You’ve missed tax or payroll deadlines (more than once)
You don’t have a set plan for managing your money
Your expenses keep creeping up and eating into your margins
You lose sleep over your business finances
You’re operating reactively instead of strategically
You’re not setting money aside for tax or super
You want a sustainable business but your systems say otherwise
Tick yes to more than 2? It’s time to take your profitability seriously.
Let’s fix that.
Book a 15-minute discovery call and see how Profit First could work for you.